Online shopping is by far the most common form of retail necessity and therapy in the modern age. We’ve taken to online shopping so easily due to its convenience as well as its practicality, and during the time of isolation as a global population, we were more inclined to getting all of our daily needs and luxury items off the internet.

With the increase in demand, so many retail brands have taken their brick and mortar businesses to online retail outlets so as to better serve their clients with ease and efficiency. Selling online also broadens business owners’ horizons by making it far easier to reach foreign markets. But navigating the international selling range when it comes to eCommerce, might be tricky; especially when you’re first getting into the game.

Why should I sell online internationally?

When home markets are saturated, it’s a great idea to tap into international target consumers; a percentage of the 7.5 billion people in the world might be potential clients that will become loyal customers in your reach.

And the best way to do that is with the expertise and guidance of market experts, such as the 4Sight eCommerce professionals who build bespoke websites that will cater to all your brand’s needs.

Here are some great tips on how to get started with your online retail conversion:

Research the market

Before you take the plunge and open an online store, you’ll need to make sure you fully understand the market you are entering. Managing a brick and mortar store and an online retail website is quite similar in the sense of inventory, product display and customer services; but there are also additional concepts you need to understand if you’re looking for international success.

If you’re looking for a quick and effective solution to learn more about the market, your best bet is to get in touch with professionals who draw up formulated reports to help break very pain points down to achievable tasks. Get in touch with 4Sight today for more information on how we can help.

Don’t go in full swing

After you’ve done your research, you probably realised that you need to treat your online business adventure as a brand new feat – take it easy and crawl into the market; before you intensify your approach.

Test the water and see how consumers respond to your online presence. You might be a highly successful traditional brand, but does your target market shop online? If not, you might want to tweak your marketing to reach younger prospective clients.

Expand your brand on social media

Social media is to eCommerce, what newspaper ads were to brick and mortar outlets. Getting your brand on the right track with your target market pays a lot of credit to the way you are portrayed on social media. Most smartphone users use social media platforms as their source of news and entertainment, so tailoring your marketing efforts around consumers’ busy schedules might do the trick.

Digital marketing is one of our strong suits at 4Sight, our eye for detail and constant refreshing of social media feeds is what helps to keep our focus on branding techniques and marketing methods that will boost our clients’ social presence. Contact us for expert digital marketing advice that could take your eCommerce efforts to the next level.

person using ipad for online shopping

Do international laws apply when selling internationally?

As an established retail brand, you always want to be in the know of all the laws and regulations that you may need to be aware of. Keeping in accordance with the law is a time consuming job in itself, so you may need to keep abreast with daily updates or follow such regulatory boards social media.

How do I sell my product internationally?

Selling your products internationally is best achieved when the big online retail markets are targeted. A great portion of online retail distributors gain their traction through third party sales, their global presence allows them to reach every corner of the globe.

Some of the best marketplaces to work with include;

  1. Amazon
  2. eBay
  3. Etsy
  4. Shopify
  5. and many others.

Although these marketplaces are all valuable to your bottom line, they do take quite a hefty commission rate that could be avoided if you make your own eCommerce website.

Building a website yourself is not an impossible task, but if your business deserves that shining moment with properly laid out functional buttons, eye-catching colours and stand-out design, not to mention a seamless user-experience; it is highly recommended that you leave your eCommerce website creation to the hands of the professionals. Get in contact with 4Sight to discuss the launch of your brand new eCommerce platform.

Selling your products online is a great and rewarding challenge that could help to elevate your brand to a whole new level in the retail world. With more and more retail outlets serving the great demand in the consumer market, there are great opportunities to benefit from and gain serious traction with new markets on a global level.