The pandemic caused by the coronavirus has forced citizens of entire nations to change their lifestyle habits, limit travel, restrict social gatherings and avoid going out as much as possible.

In some countries in which citizens allowed to go out of their homes to purchase primary goods, the queues at supermarkets and pharmacies are endless with hundreds of people who, with masks and at a safe distance, are waiting to enter.

This uneasy situation has led the whole world, both consumers and companies, to “discover” the advantages of the digital world, not only relating to online work but also online shopping.

Quarantined people started looking for alternative ways to buy products and services without leaving home and companies in certain sectors at the same time faced a huge opportunity to meet their increased demand.

Online shopping search trends during Covid-19

People’s searches on search engines, in particular on Google, are not only for primary goods, but also products not easily available such as masks and disinfectants. Here is a graph showing the trend of search terms related to online shopping;

buy online trend

As you can see from the graph, the curve starts to rise from the end of February 2020 and continues during March, the period in which the emergency spread all over the world.

According to Google Trends, interest in online shopping (searches in English) were mostly marked in the following countries:

buy online regions

The 5 search queries with the biggest increase in search frequency are:

buy online queries

Results marked “Breakout” had a tremendous increase, probably because these queries are new and had few (if any) prior searches.


The 5 topics with the biggest increase in search frequency since the last time period are:

buy online topics

This data is in general some of the research carried out worldwide by users in this period, obviously if we analyse the searches for each individual country, these would not only concern masks but also food, electronics and services.