Digital2020-03-27T10:54:52+01:00

Digital

“Google only loves you when everyone else loves you first.” – Wendy Piersall

In order to succeed in today’s highly competitive market, digital marketing has become an essential element leading to that success.

Equipping your company with the best digital team is a smart move in the social media flustered world we are now living in. There’s no excuse of thriving businesses not to have active social accounts, updated websites and digital support to their services.

But the truth is that juggling all the content management, curation and updates of your business’ social media pages can easily become a full-time job that will surely dominate your life.

Digital art

At 4Sight, not only can we take the burden of social media off your shoulders, we can also pack in a serious digital marketing strategy that includes SEO pumped blogs, detailed reports on how to make your traffic run a little more smoothly and help you focus on the areas that are not really converting as you’d like them to.

We are digital gurus, hunting down the latest trends and finding ways to adopt them to your brand. It’s more than a simple upload, but we love it!

Digital Marketing Strategy

Reasons to Choose a Digital Marketing Agency in Malta

  • Experience: digital agencies are companies characterized by a deep knowledge and experience of the digital world and made up of specialists in their respective fields. Having worked on numerous previous projects, these specialists have a clear vision of which strategies work and which do not work to increase business.
  • It is cheaper: At times people have the misguided belief that agencies are expensive failing to consider two vital factors. The first is that the budget spent is not a cost, but an investment aimed at bringing the company a greater return in the short, medium or long term, depending on the activities. The second is that the alternative would be to turn to different freelancers or individual professionals then summing up the cost of each one. Isn’t it far better to have a single team of web designers, graphic designers, copywriters and SEO experts used to working as a team with the single objective of bringing results?
  • Results: a digital agency is like a football team, made up of experts working in teams to bring results. If they do a job without having achieved the goal, it’s like losing a game. The growth capacity of the agency depends exclusively on the satisfaction and success of its customers. In a nutshell, the agency cannot afford not to meet your expectations and achieve results.

Advantages of Digital Marketing

Not just big brands, but everyone

Not just big brands, but everyone

Since modern advertising began to develop, only large companies with a high budget could afford to invest in advertising on traditional channels such as TV or radio. The advent of digital has opened the doors to all commercial activities, from the pizzeria in Sliema or the small hotel in Valletta, to the big multinational igaming company in Malta.

Not presenting an investment limit allows all companies to resize their marketing strategy based on their goals and the context in which they operate.

Anywhere, anytime

Anywhere, anytime

In the past years, companies could reach potential customers only through certain channels and only at specific times of the day. For example in the evening at home through the TV, or in the car via radio. Today the market is anytime and everywhere. The tools available to users are numerous (smartphones, tablets, laptops, smartwatch, etc.) and users are constantly connected to the internet. Maltese companies can therefore have visibility, communicate and listen to consumers in different contexts (home, work, leisure) and through different digital devices.

You can reach a specific target

You can reach a specific target

One of the strengths of digital advertising is that it is possible to identify a specific audience (target) to whom to address your communication and your content based on certain characteristics such as place, age, interests, etc. For example, you can create Facebook Advertising or Google Ads campaigns by choosing a specific target and maximizing the chance to convert users into customers.

SMART goals

SMART goals

Digital marketing allows you to set clear and measurable goals and, if necessary, to change your actions over time in order to achieve your goals.

S – Specific and Significant
M – Measurable and Meaningful
A – Agreed upon and Achievable
R – Realistic and Result-oriented
T – Time-based and Trackable

Track ROI (Return on Investment)

Track ROI (Return on Investment)

The main objective of a digital marketing strategy is to maximize the ROI, or return on investment. This is possible and can be quantified with precision, unlike what happens on traditional marketing channels.

There are different tools (Google Analytics, email marketing tools, Google Ads, Facebook etc.) used by digital marketing experts that allow you to understand exactly which sources are generating more leads and providing the best results, so you can understand exactly the return of every invested euro.

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